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Jason Haikara
Jason Zachary Haikara is a Senior Vice President at MediaLink, a next generation consultancy firm that provides strategic advisory to companies at the convergence of media, marketing, technology and entertainment.〔http://www.medialink.com/project/jason-haikara//〕 Previously, he was the Co-President of Webby Award winning global digital entertainment studio Filmaka.〔(), Bonello, Deborah, LATimes.com (2009-06-08) Retrieved on 2009-11-18.〕 Before Filmaka, Haikara was a senior marketing executive at Fox Broadcasting Company,〔(Filmmakers get a shot at fame a la 'American Idol ), Lieberman, David USA Today.com (2008-04-21). Retrieved on 2009-11-18.〕 and part of the team which launched ''The Simpsons'', ''In Living Color'', ''Beverly Hills, 90210'', ''Melrose Place (1992)'', ''The X-Files'', ''That 70's Show'', ''Family Guy'', ''24'', ''American Idol'', ''House'', and other television hits.
Haikara served three terms as Co-Chair of the Academy of Television Arts & Sciences Website Committee〔(Committee List )〕 which oversees Emmys.com〔(Academy Of Television Arts & Sciences ), Retrieved on 2009-11-18.〕 and, in 2015, began his fifth term on its Interactive Media Peer Group Executive Committee.〔(), Retrieved on 2011-3-18.〕 He previously served on its Brand and Marketing Committee. Haikara is the Executive Producer of the web series Apathy Apartments and the feature film The Middle of the Middle.〔(Middle of the Middle ), IMDB Profile.〕 In 2010, he was inducted into the International Academy of Web Television.
==Career at Fox==
Haikara started his entertainment career at Fox Broadcasting Company in 1989, rising through the network’s Affiliate Marketing, National Media, and On-Air Planning departments. In 2000, while managing the scheduling of network promotion inventory in primetime and sports, including the World Series and the Super Bowl, he was appointed to the Harvard School of Public Health's Mentoring Media Workgroup.〔(Media Campaign Focuses National Attention on Mentoring ), Robert Wood Johnson Foundation (2004-02).〕 In 2001, Haikara was named network’s Senior Vice President of On-Air Promotion Scheduling, a newly created position 〔(Executive Suite ), The Hollywood Reporter (2001-07-27) .〕
In his final years at FOX, 2004–2007, Haikara became Senior Vice President, Internet Marketing and National Promotions〔(Offers Exclusive Online Auction: Members Bid Points for a Trip to 2005 Teen Choice Awards ), TheFreeLibrary.com reprinted from Business Wire (2005-06-30) .〕 and, then, Senior Vice President, Marketing.〔(Coming To A Store Near You: Network TV Promo ), Cohen, Lucy VideoAgeInternational.com (2004-05-01).〕 Haikara directed all aspects of the network's online and digital presence, including marketing, creative, original content and distribution During his tenure overseeing digital marketing, The Simpsons.com won a 2005 Webby nomination for Best Television Website 〔(Webby Nominees ), Retrieved on 09-11-18 .〕 and Drive became the first series nominated for a Primetime Emmy Award under the Television Academy’s new “broadband” eligibility guidelines for content which premiered on Fox.com.〔('Drive' makes primetime Emmy history ), Variety. Michael Schneider (2007-07-20), Retrieved on 2009-11-18.〕 Haikara also managed cross-platform marketing campaigns〔(Coming To A Store Near You: Network TV Promo ), Cohen, Lucy VideoAgeInternational.com (2004-05-01) .〕 which integrated network advertisers with primetime programs such as ''AOL'' and Ford’s sponsorships of ''The O.C.'' and ''24'', respectively. In 2006, he was an Executive in Charge of Production of the Fox Fall Preview special.〔(Fox Fall Preview Special ), Retrieved on 2009-11-18.〕
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